Explore case studies and narratives that delve into the practical applications of intellectual property to illustrate how its strategic implementation can fuel development and progress.
CoComelon owner Moonbug licenses IP for teaching aids in Hong Kong
Moonbug first met partner at Hong Kong International Licensing Show
Licensing Show creates cross-industry business opportunities
Licensing industry players from around the world gathered in Hong Kong, reinforcing the city’s role as a leading IP trading hub.
Collectibles boost IP role in toy industry
Demand from adults for high-quality items linked to media content creates opportunities.
Sport manga draws Kuala Lumpur shoppers
Audience interactions with comic-inspired Hong Kong basketball league characters bring instant reward for a mall in Malaysia.